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Coca-Cola rolled out a wellresearched, taste-tested new formula to energize its lethargic brand. But a firestorm of consumer protest led to New Coke's demise after 79 days, when the original was brought back with great fanfare. Today, New Coke is a celebrated chapter in Coke lore.
DPhotoshop 3.0 8BIM ( xCoca-Cola rolled out a wellresearched, taste-tested new formula to energize its lethargic brand. But a firestorm of consumer protest led to New Coke's demise after 79 days, when the original was brought back with great fanfare. Today, New Coke is a celebrated chapter in Coke lore.
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